Privacy Policy

How we collect, use, and protect your personal information

Last updated: July 2026

1. Introduction

"eSimExpress" is operated by the trustee for THE BLIZZIFLY ALPHA TRUST, ABN 12 609 730 803 ("we", "our", or "us") respects your privacy and takes reasonable steps to protect your personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our eSIM products.

You are not required to provide us with your personal information. However, if you choose not to do so, we may not be able to provide you with a product or service that you have requested.

2. Information We Collect

We may collect the following types of personal information:

Identity Information: Your name, email address, and billing address.
Transaction Information: Purchase history, order details, and payment confirmation (we do not store full payment card details).
Device Information: Device compatibility information you provide to us.
Technical Information: IP address, browser type, device type, and browsing behaviour on our website.
Communication Information: Any messages you send us through our contact form or support channels.

3. How We Collect Your Information

We collect information when you:

Create an account or register on our website
Purchase an eSIM product
Contact us through our website or email
Browse our website (through cookies and similar technologies)

4. Use of Your Information

We use your personal information for the following purposes:

To process and fulfil your orders
To deliver your eSIM activation details
To communicate with you about your order
To provide customer support
To improve our website and services
To comply with legal obligations, including tax and record-keeping requirements

5. Marketing Communications

With your express consent, we may send you promotional or marketing communications about our products, offers, or updates. You may indicate your consent by opting in when creating an account or at checkout. This is separate from transactional communications (such as order confirmations and eSIM activation details), which you will receive regardless of your marketing preferences, as these are necessary to provide our services to you.

Every marketing email we send will include a functional unsubscribe link. You may withdraw your consent and opt out of marketing communications at any time by:

Clicking the unsubscribe link in any marketing email; or
Updating your communication preferences in your account settings.

We will process your unsubscribe request within a reasonable timeframe.

6. Disclosure of Your Information

We may disclose your personal information to:

Payment Processors: Stripe, Inc. (United States) — for processing payments securely
Cloud Infrastructure: Supabase, Inc. (United States) — for data storage and authentication
Email Service Providers: For sending order confirmations and support communications
Regulatory Authorities: If required by law or to protect our legal rights

We do not sell your personal information to third parties.

Cross-border disclosure: Some of our third-party service providers are located outside Australia. We take reasonable steps to ensure overseas recipients handle your personal information in accordance with the APPs.

7. Security and Retention

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. We take all reasonable measures to ensure the personal information we hold is accurate, complete, and up to date. We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, or as required by Australian law.

8. Your Rights

You may contact us at any time to access, correct, or request the deletion of your personal information.

If you wish to exercise any of these rights, please contact us (see Section 11).

9. Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience. We use the following types of cookies:

Cookie Type	Purpose
Essential	Required for the website to function correctly (e.g., shopping cart, login sessions)
Functional	Remember your preferences and settings (e.g., marketing popup frequency control)

You can control cookie preferences through your browser settings. Blocking cookies may affect the functionality of our website.

10. Complaints

If you have any concerns about how we handle your personal information, please contact us (see Section 11). We will aim to respond within a reasonable timeframe.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: support@esimexpress.com.au

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.